8 Real Estate Photography Tips for Better Photos

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Written By John

American digital marketer and founder of TheCreativv.com with over a decade of experience in event, travel, portrait, product, and cityscape photography.

Real estate photography is the process of taking photographs of a property to be used in marketing materials such as property listings and real estate websites. Good real estate photography can make a property look its best and help potential buyers visualize themselves living in the space.  Here are a few useful real estate photography tips that can help you improve your pictures. Follow them to make your real estate photographs look great and get more clients!

Select a Wide Angle Lens

If you are planning to do real estate photography, the most important factor in choosing the right lens is the focal length. A quality wide-angle lens is the most suitable choice for this type of photography, as it will allow you to capture different types of shots. Also, wide angle lenses are particularly useful for shooting interiors in real estate properties, as they give you more room to move around. Keep in mind, that many wide-angle lenses will introduce distortion, especially with there being many straight lines in properties (windows, doors, and walls). While some more expensive wide-angle lenses offer little to no distortion, the rest of the lenses will require some distortion correction in post-production. Software like Photoshop and Lightroom have tools built-in to combat this. You can also go for a zoom lens, which is ideal for wildlife and sports photography, but is not necessary for real estate photography unless you are interested in capturing intimate details.

Utilize a Tripod

While shooting real estate photography can be challenging, a tripod makes the entire process much easier. A tripod can ensure that the camera remains perfectly still and reduces camera shake. Camera shake can result in blurry images, especially if shutter speeds are slow. A tripod can also help reduce the amount of time needed to take the photos. It is also essential to remember that consistency is important when it comes to real estate photography. So, use a tripod for the best results!

Using a tripod for real estate photography can greatly improve the quality of your photos. Unlike with other types of photography, real estate photographers often need to move around the property. Having a lightweight tripod that you can carry around with you is especially important. It will allow you to make adjustments and maintain a level of balance while shooting. Additionally, a tripod will prevent the camera from tipping over, allowing you to take photos from a more dynamic angle.

Flash is Your Friend

If you want to be more successful in real estate photography, you should invest in a good flash. While a single flash won’t necessarily make a huge difference, the right one can make a big difference. If you’re not sure which flash is right for your job, there are a few things you can consider. Investing in a flash for real estate photography will save you time and money.

Lighting: The lighting in interiors is often low and dark. Your camera will react to this with a flash. Incorrect use of the flash can cause unwanted fades and a lack of detail. You’ll need to find a way to balance the ambient light and the flash, as each situation calls for a different style. A good flash can provide a professional look to your interiors and exteriors, and it will be more effective at selling your property than a standard flash.

Invest in a Remote Trigger

If you’re serious about getting high-quality real estate photos, you should consider buying a remote trigger for your camera. Real estate photography can be complex, with techniques such as exposure blending, HDR, wireless flash, and light painting with multiple exposures. Regardless of your skill level, it’s essential to be able to control your camera without moving it. Fortunately, there are several great remote triggers for real estate cameras available, including wireless ones that can be used with certain cameras.

Some remote triggers for your real estate camera work with your smartphone or tablet via Wi-Fi. You can control settings like ISO and aperture remotely, and the remote is compatible with many DSLR or mirrorless cameras on the market. It’s best to purchase one that is compatible with your camera so that you can control it even when you’re not in the room. You should also check the camera’s manual to find out what connection type is best.

Take Aerial Photos with a Drone

Aerial images are a great way to showcase a property and highlight the details that make it stand out from the rest. The most common photography composition guideline is the rule of thirds. It proposes that each image be divided into nine equal parts, each made up of two evenly-spaced horizontal and vertical lines. Using a drone, you can also align the lines of the landscape, including natural features, with the grid lines.

Aerial photos can show off the features of a property, gaining the trust of potential buyers. These images can also highlight the neighborhood or nearby amenities, which ground photographs simply cannot show. Drones are also great for virtual tours of homes, which are a great way to show off a property. They also tend to generate more business because they allow buyers to see what it looks like from above.

Consider the Time of Day You’re Shooting

Before the shoot, make sure the home is in tip-top shape. Just tidying up won’t be enough – you must thoroughly clean and de-clutter the home. Sweep cobwebs from ceilings, scrub built-up gunk off floors, and de-clutter. Pack away any items you don’t want to be visible in your photographs. Also, remember to get permission from the neighbors before taking any photos, especially aerial shots where more of the neighborhood can be seen.

When taking photos of interiors and exteriors, schedule the shoot for late afternoon. Lighting is a big factor, and shooting too early or too late can have poor results. But if the sun is behind the camera, the lighting will be beautiful. You can also shoot after sunset or behind the sun to catch interesting compositions. Check out the weather before the shoot to ensure proper lighting.

While hiring a professional setup to take photographs of your listing is a good idea, you can still use your own camera and lighting. Remember to remove any personal effects from the home so the photographs look as pristine as possible. You may need to return a couple of times to get the perfect shot. However, don’t forget to discuss your time-frame with your realtor. If you are working with a tight deadline, it’s a good idea to plan the shoot for late afternoon.

Save Time and Headaches with a Shot List

Whether you’re taking photos for a single family home or a full-scale commercial real estate property, creating a shot list is critical to deliver the best possible product. When shooting homes, remember that size matters – a small home may not need multiple shots of each room, while a large property could have dozens or even hundreds of pictures taken. Also, remember that the number of shots you take will depend on the style of home you’re photographing. Ideally, you’ll get a mix of shots, from interior to exterior.

When creating a shot list for real estate photography, choose a few feature objects that really stand out.

Focus On Unique Features

During the actual photography process, your goal should be to highlight the unique features of each room or area in your property. Buyers are interested in seeing what makes each real estate property special, so make sure you highlight those things when photographing a property. One way to do this is to bounce flash off the walls or ceiling to create a softer light throughout the space. Then, use the best lighting techniques to bring out these special features.

Lighting is critical to the overall look of your photos. Try to use natural light in your real estate photography. This will bring out the colors of each area, thereby giving your photos a more realistic appearance. Take a walkthrough of the property to find the best lighting conditions. When taking photos, pay attention to the placement of furniture, if it is positioned in the foreground, it will not look good unless you’re doing a good job with framing.

Why Real Estate Photography Is Important

Real estate photographers are trained to get the most beautiful images of your listings. They know how to highlight the best features of your listing and make it look as if it were an Instagram feed. These photos are essential to the sale of your home, because they allow potential buyers to visualize themselves living in your property. While many homeowners take pictures of tight corners, these professionals know how to make a bathroom look like a gorgeous Instagram feed.

High-quality photographs of your listing will help your property sell quickly. They will be used in brochures, websites, email blasts, and virtual tours, which can be extremely effective in attracting buyers. High-quality photos will also help you connect with a broader audience. Quality pictures will make a positive impression on potential buyers and give them a good sense of the property and its realtor. They will help you get the best possible price and close the deal in the shortest time.

Interiors are usually dark and high-contrast, so most cameras will automatically respond by using a flash, which can result in an unwanted fade. Furthermore, you should make sure to show the front door and the first entrance. Then, move on to another image, which may be an interior or exterior entry. Those images set the stage for further exploration of the interior space. A real estate photographer knows that the first impression is crucial to the sale.

If you have a budget, you may want to look for a photographer who is affordable and has testimonials. While this may seem like an extravagance, it will pay off in the end. Professional real estate photography will sell your listings faster and for more money. You will also look great! You can get a lot of positive responses from prospective buyers by investing in professional real estate photography. You’ll be glad you made the investment.

Good real estate photography sets the tone for the sale process. The first impression people form about you is often the most important. If your property is poorly photographed, your potential buyers will forget about it in less than a second. Therefore, you want your potential buyers to be impressed by your photographs. Your property’s photos can help create a positive first impression. They can make or break the sale of your home. So, invest in high-quality real estate photography to attract the highest number of potential buyers.

Aerial photography is another benefit of hiring professional real estate photographers. Aerial images can provide a unique perspective on a property, showing how it looks like from a distance. Aerial photos are especially helpful in demonstrating the layout of a property and the proximity of various features. Aerial photos can even give prospective buyers a good idea of what the neighborhood will look like. Aerial photos also make a property look better than it is.

Conclusion

When it comes to real estate photography, there are a few things you should keep in mind. First and foremost, make sure that your photos are accurate and represent the property in the best light possible. Next, be sure to take photos from different angles to show all of the features of the property. And finally, use clean and consistent lighting to create professional-looking images. By following these tips, you’ll be on your way to becoming a successful real estate photographer.

Want more great content? Check out my guide to neutral density filters to improve your photography and capture incredible scenes.

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